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The Importance of Appearance in an Economic Downturn

The Importance of Appearance in an Economic Downturn

0021As Alberta approaches an economic downturn due to a significant drop in oil prices, it is now more important than ever for those in the workforce to look their best.

As Clinic Director at Du Brule Hair Clinic, I have reviewed numerous studies have clearly determined that physically attractive women and men earn more than “average-looking” individuals, and “plain” people earn even less. In the labour market as a whole (though not, for example, in astrophysics), looks have a bigger impact on earnings than education.

Simply put, the importance of appearance in the labour market is far more pervasive than one might think. For example did you know that attractive quarterbacks in the NFL earn more than their less attractive counterparts, despite identical yards passed and years in the league?

In general, a handsome worker in Canada will earn approximately $230,000 more in a lifetime than a plain-looking person. The effects of beauty are far-spanning: attractive people have an easier time getting a loan than plain folks, even as they are less likely to pay it back; and those with attractive looks are far more likely to secure a job as compared to others with similar credentials.

In fact, one 2015 UK study clearly demonstrated that bald or balding models are perceived more negatively on every dimension, such as personality, physical attractivess, sense of humour, and kindness.

Now that the Canadian economy is relatively unstable, it is key to look your best to maximize the probability of keeping your position or gaining a new job if you have been laid off.

Of course, as we all know, having a full head of hair is a critical prerequisite to be regarded as attractive.

For both men and women, studies exclusively link a full head of hair with a more attractive appearance.

Discovery of hair loss is a stressful experience for both sexes and throughout the course of history attitudes towards baldness have been overwhelmingly negative. Living with alopecia can be a difficult in a culture that overwhelmingly views hair as a sign of youth and good health.

Simply put, hair loss negatively affects one’s self-confidence, leads to dissatisfaction with appearance and body image, and lowers their opportunity to achieve success. Studies has shown that in men who suffer hair loss, nearly 75% of them feel less confident since the onset of the hair loss; this effect is even greater among women.

As we enter this economic recession, it is vital to be at your best such that you can compete the most effectively and perform optimally in the work place. With a full head of natural and lightweight hair you will have the confidence and appearance to take on the world and succeed, even during relatively tough economic times.

At Du Brule Hair Clinic we see this effect every day. And it’s important to note that restoring your hair almost always provides the impetus for additional self-improvement attitudes and actions: you will want to go to the gym more, swim more often and eat healthier. This effect is quite remarkable.

Du Brule Hair Clinic provides Ultragraft – the most effective non-invasive hair restoration solution available in the market today. Unlike hair transplantation, which requires downtime and 18-24 months before full effects are realized, Ultragraft provides you with same-day results.

If you have been laid off then now is the perfect time to explore an Ultragraft solution. Some of our clients are concerned about what others will think when they obtain a new full head of hair, but if you are currently changing positions, then why not start at your new employer looking your best! We also pride ourselves on becoming your coach – we’re available at all times to provide you with strategies and support as you transition to having a full head of hair.

It starts with you – today. Give me a call at 403.228.3945 or e-mail marc@dubrulecalgary.com to schedule a complimentary consultation and let’s start to correct your hair loss that will lead to a new and improved you.

Article Sources:

The Line of Beauty, The Economist, 2012
Hair and The Workplace, Time Magazine, 2014
Hair Confidence, The Guardian, 2015

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